Bath & Body

Come up with a creative concept and shoot plan for the launch of the new bath and body campaign.

As the Senior Art Director I collaborated with the Creative Director to concept and execute the success of a 360 brand campaign for the launch of the new bath and body products. I assisted in the creative concept, created moodboards, shootdecks as well as created video story boards for the hero video as well as social and paid ad versions.

Photographed by: alex nataf
product photography by: claire benoist
artistry: fulvia farolfi
creative direction: melise senyadin
ART DIRECTOR: emily kemp
hair: ward stegerhoek
DP: jack shanahan
production: bridge artists
set design: jack flanagan