Hydra-Light Lip Collection

For this specific campaign, I partnered with BECCA’s creative director and lead the production of the new Hydra-Light Lip Collection. My role consisted of creating shoot decks, assisting in pre-production planning, art directing on set, making selects and directing the video editors in the hero and paid social cuts. I also directed the final creative design of the campaign for asset collateral such as emails, social teasers, paid ads and displays.

Photographed by: ruo bing
product photography by: alison pecca