As the Senior Art Director and head of creative for the EVE LOM brand, my goal when I joined the team was to identify key gaps that kept the brand from being competitive in the saturated skincare market. My strategic approach was to not only elevate the brand from a visual perspective but to also incorporate more branded storytelling through campaign concepts and visual storytelling. My goal was to create elevated and consistent creative to help strengthen our brand awareness to reach new consumers while remaining loyal to current ones. By updating our color palettes, introducing on-figure imagery and new photography styles, as well as new design elements the Eve Lom brand successful grew its reach and attracted new consumers. 

model photography: lara jade
still life photography: jonathon kambouris
creative director: emily kemp
stylist: jason gledhill
production: bridge artists