Plump Shot

For this specific campaign, I partnered with BUXOM’s creative director and lead the production of the new Plump Shot Lip Campaign. My role consisted of creating shoot decks, assisting in pre-production planning, art directing on set, making selects and directing the video editors in the hero and paid social cuts. I also directed the final creative design of the campaign for asset collateral such as emails, social teasers, paid ads and displays.

Photographed by: lara jade
product photography by: jon patterson
artistry: david birdwell
creative direction: melise senyadin
ART DIRECTOR: emily kemp
hair: ward stegerhoek
DP: jack shanahan
production: bridge artists