Pure Serum Social Campaign

For the launch of the new Pure Serum foundation, I partnered with the bareMinerals social team to produce a social first campaign that casted only influencers to introduce the new foundation. For this project, I created creative shoot concept decks, shot lists and directed the talent on set. I also lead the post production process and directed the editors for the social first video cuts.

shot by: ofbecomingus
artistry: bareMinerals team
ART DIRECTOR: emily kemp